Jan 13, 2009

Are BI tools a trusted advisor?

In order to take decisions people get advised with someone or something they trust and feel comfortable with, a 'trusted advisor'. BI tools are mainly deployed to support corporate end-users taking business decisions. Do end-users perceive BI tools as trusted advisor? according to recent Forrester research, most of them not.

This research is an example to the point I made in my last post, that vendors should build products customers want to use. According to the research, more than half of IT managers said their end-users reverted back to individual tools, such as desktop spreadsheets, to get data or reports they couldn't get through the BI applications. Two-thirds of respondents said their end-users felt the BI tools were somewhat or very difficult to learn.

In the quest for a good advise, you often need a middleman to connect you with the right trusted advisor or communicate with her for you. Corporate use middlemen to analyze needs, deploy and implement BI systems, generate reports, guide end-users and more. The research shows that we still far from self-service BI, as three-quarters of respondents said most reports and dashboards are not created by end-users.

Corporate may choose to use an internal (i.e. IT department) or an external (i.e. BI consultancy service) middleman. In general, the more your business environment is turbulent, the more likely you will need to adapt your BI implementation to new business decision needs. In that case, you may want an internal IT resource that give you the needed flexibility.

Whether you use internal or external middleman, it is clear that one is needed. Corporate leverage their BI investment by finding their end-users a trusted advisor.

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